Goodwill 

  • App Design

It's perfectly natural to daydream of going thrift shopping without having to leave your house. I daydream about doing practically everything without having to leave my house. Wait, that is natural isn't it? Phew, that's what I thought.

In an effort to make Goodwill more accessible to millennials and college students, we designed a campaign that brings Goodwill to their campus with pop-up shops, to their computers through social media advertising, and a straight to their fingertips with a brand new app.

This one-shot shows the newly designed app, which is meant to localize results and give fashionable inspiration for those who like window shopping from their smartphones.