Guinness: 2-Week Twitter Campaign
- Copy Direction
- Social Media Campaign
Guinness is known for making the world smarter one completely random fact at a time with the Guinness World Records books. This campaign allows them to continue with this tradition but themes it toward St. Patrick’s Day and good luck.
This 2-week St. Patrick’s Day campaign introduces a new, limited edition Guinness microbrew called “Luck of the Irish.”
The campaign includes good luck traditions posted to Twitter from around the world leading up to the release of Luck of the Irish on St. Patrick’s Day 2018.