Ikea
- Video Production
As it turns out, transitioning into adulthood takes a little elbow grease. I always figured the knowledge came simply with the age. Boy, was I wrong.
This video campaign for Ikea was created to keep Ikea's name top-of-mind for the 21-29 year old target audience as they become adults. The series of "Adulting Made Easy" videos illustrate the challenges of looking after yourself and your houseplants too.