Young Ones Social Brief

The campaign we created for the Young Ones social brief addressed the opioid epidemic that is currently a large and ongoing conversation across the United States. The campaign hoped to reduce the stigma surrounding opioid addiction and encourage conversation regarding addiction in the hopes of helping individuals to take the steps needed to get help before it is too late. 

This is a one shot from that campaign of an out of home ad that uses a revolving door as a pill bottle and the label that is not only informative but offers passers-by a way to engage in conversation about this addiction. The hashtag can be found on the inner doors as well as the outer label. By searching this hashtag on social media, users can participate in discussions and find more information about getting treatment and support.