Share A Little Sunshine: Sprummer Campaign

• Copywriting

A social inspiration campaign to remind Floridians (and Florida lovers) what makes this place so great — aside from chicken tender Pub subs. 

Using Visit Florida’s Share A Little Sunshine community, we initiated a social media campaign that encourages tourists and residents to use the #LoveFL tag to share their Florida adventures on Instagram and inspire others to explore and share as well. 

Share A Little Sunshine: Waze Campaign

• Copywriting

Using zero-speed takeovers, we introduced a campaign on WAZE that allows users traveling throughout our state to learn about nearby state parks. 

Visit Florida: Automated Emails

• Copywriting

Refreshed automated emails for Visit Florida help their responses reflect their sunny attitudes.