Campaign: The Skimm

• Video

• Social media campaign

The Skimm newsletter is a news source targeted specifically toward millennial women. Yes, that's really a thing. The newsletter and audio notes offered are a curated list of top stories that are written in a condensed manner, allowing those with short attention spans to still be able to consume the news. Phew.

In order to gain new subscribers to The Skimm we made a video campaign for social media to highlight how accessible these news blurbs really are for women on the go.