Some things in life are meant to be shared. Good jokes. Birthday cake. The fact that your university is way better than everyone else’s. When we saw the new USF license plates, hot off the license plate presses, we knew they deserved a campaign that would rally USF students, supporters, and alumni to ditch their old plates and paint the roads green and gold.
It’s easy to take the Florida life for granted. You get used to being a stone’s throw from breathtaking nature, having easy access to fresh seafood, and getting to enjoy summer adventures year round.
In order to bolster the #LoveFL community, we initiated a social media campaign that allows Florida tourists and residents alike to share their favorite Florida adventures and inspire others to explore all that Florida has to offer.
Alpha House of Tampa was a small organization making a big impact in our community. A mission to help pregnant, homeless women quickly evolved to meet the growing needs of our community and now families of all types are welcome to receive services and temporary housing from Alpha House.
This expansion of services brought with it the realization that the Alpha House brand was no longer reflecting the new changes.
Enter: STOKED, a nonprofit rebranding initiative from SPARK. After selecting Alpha House as the STOKED recipient for 2018, we quickly got to work redesigning the Alpha House name and brand to better match its new capabilities.
If you ask me, adopting a road doesn’t seem half bad in the grand scheme of things. They don’t cry in the middle of the night, you don’t need to housebreak them, and they don’t need to go to college. But apparently other people aren’t quite as sold. In fact, Florida is ranked 50th out of the 50 states in general volunteer participation rates with millennials being the lowest participating generation of traditional volunteers.
In order to boost participation rates locally for Tampa Bay’s Adopt-A-Road program, we decided to target millennials and restructure the system from the ground up. We created a party system allowing individuals to create or join existing parties and clean up roads at their own convenience. We made this new system come to life in the form of an app that also incorporates some community and gamification features.
Sometimes the best way to show someone that they need help is by letting them fail. Or in this case, crash and burn. In this campaign we use “drone fails” to promote a new section of drone piloting courses being offered at USF for Summer 2018.
The campaign includes a series of before and after videos that can run on social media and YouTube pre-roll.
